LemoncoreFree · 5 minutes · 4 steps
The Five-Second Test
Most visitors decide fast if your product is for them. If they don't get it, they leave. This test helps you find the one thing to say first.
You rank four short lists about your business. Ranking is the hard part. It makes you choose.
What you get
- A first draft of your one-line pitch
- A focus score that shows if your message is clear or scattered
- One tip on what to fix first
What does your product do?
Write down up to five things your product does. Start each one with a verb, like "Tracks" or "Sends." Then drag them into order. Put the one customers pay for at the top.
What it does
Drag or use the arrowsWho do you sell to?
List the types of customers you have today. Then rank them three times. Each list asks a different question.
Your types of customers
Two to fiveWho signed the fastest?
Who uses it the most?
Who would miss it most?
What do buyers use today instead of you?
Rank what your buyers do now, before they find you. Put the most common one at the top. Change the examples or add your own.
What they use instead
Drag or use the arrowsWhat makes someone start looking?
Write down the moments that make a buyer search for a product like yours. Then rank them. Put the most common one at the top.
The moments
Drag or use the arrowsYour result is ready.
Tell me where to send it. You'll also see it on the next screen.
I read every result myself. If I spot something useful, I'll send you a short note.
Your result
Your one-line pitch, first draft
Built from your top answers. It's rough on purpose. The workshops make it sharp.
Fix this first
Not sure which customer to pick?
That's what The Squeeze is for. Four workshops in two to three weeks. You leave with one GTM messaging system your buyers get in five seconds.
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