The Squeeze

Turn everything you know into a GTM messaging system buyers get in five seconds.

A positioning sprint for technical B2B SaaS founders. Nail how you talk about your product on your homepage, in sales calls, ads, and outreach.

Take the Five-Second Test See how it works

Can a stranger tell what you sell in five seconds? Find out in five minutes. You rank four short lists about your product. You get a first draft of your one-line pitch and a focus score. Free.

4 workshops plus delivery 2 to 3 weeks, $5,000 flat Ends with your own Messaging Studio

Proof first

Don't take my word for it. Yet.

We met eight seconds ago. So first, here's what my two most recent Squeeze clients said. You get plenty of me and my slight German accent further down.

“This has been some of the most awesome work we've done with anyone. It's great.”

Shayaan JagtapCo-founder, Opptrack

“You get hours focused on just positioning, when in a normal day you get five, ten minutes and then someone sends an email and it's gone.”

Toni HopponenCo-founder, LandingRabbit

Companies I've worked with

The real problem

You know your product too well to explain it simply.

You built every feature. You know every edge case. You could talk about the architecture for an hour. Buyers give you five seconds. So your homepage says too much. Your sales call says something else. Your cold outreach says a third version nobody signed off on.

Your homepageThe AI-powered platform for modern revenue teams.

Your sales callSo basically it's a data layer, but it also does workflows, and we just shipped an agent.

Your cold outreachHey {first_name}, quick question about your tech stack.

Three channels. Three different companies. The buyer doesn't book a call with any of them.

Gut check

Do you have a positioning problem? Answer five questions.

Answer yes or no. Be honest. Nobody's watching.

Could a competitor copy your headline without anyone noticing?
If you asked three teammates what you do, would you get three different answers?
When a buyer asks what you compare to, do you say “great question” to buy time?
Do your sales calls usually end up about price?
Did you rewrite your homepage twice, and did it get vaguer both times?

Your result

Every yes scatters the lemon a little more.

What you get

Your messaging, in a Studio your whole team can use.

Positioning usually dies in a Google Doc nobody opens twice. So every decision from the workshops goes into your own Messaging Studio. You pick what you're writing, like a LinkedIn ad or a cold email. You add what's new. The Studio gives Claude or ChatGPT your messaging and the right instructions in one prompt.

01
Your one sentenceWhat you do, who it's for, and why it matters now. You write it down once. Nobody improvises it again.
02
Your pillars, proof, and voice rulesClaude and ChatGPT stop inventing customers and calling everything seamless.
03
Instructions for each channelHomepage sections, LinkedIn ads, cold emails, and LinkedIn posts. Each one matches how much the reader already knows.
04
A login for your teamIt runs on your own Claude or ChatGPT account. You don't buy new software.

LemoncoreMessaging Studio for your companyExample

Write anything.Sound like you.

What are you writing?

What's going on?

We just shipped automatic loss summaries.

Open in Claude ↗Open in ChatGPT ↗Copy prompt

Click the buttons above. Each client gets a Studio with their own workshop decisions, behind their own login.

How it works

Four workshops. One message.

I don't lecture, and I don't write the answers for you. You do the thinking on a shared board. I ask questions and push back until the answer comes out of your head, in your words.

You defend positioning on a sales call when you came up with it yourself. A positioning deck someone hands you gets dropped two weeks later for a shiny new feature.

Who buys it

We define who buys your product and what they do without it.

What only you can do

We map what your product does that the alternatives can't.

Who cares most

We find the customers who care most. Then we choose how the market sees your product.

Why now

We pin down when a customer needs your product and why they need it now.

→

Your Studio

I write the messaging and build it into your Studio. We review it together, and I walk your team through it.

Five sessions over two to three weeks. Four workshops, then one delivery session. I do the rest of the work.

The workshop one board: who buys your product and what they do without it, with sticky notes for your best customers and a ranking of the top three — The board from workshop one. You fill the stickies, I ask the annoying follow-up questions.

Who it's for

Technical B2B SaaS founders who know too much.

You know your product better than anyone. Maybe better than the market needs you to. You have paying users, and you run your own sales calls. You know your product is different. You can't say how in one sentence.

Not for you

if you want a prettier website or someone to run your LinkedIn. The Squeeze is a positioning sprint. The Studio is where your positioning lives afterward.

What changes when your message is clear

Better-fit buyers see in five seconds that you're for them. Tire kickers filter themselves out before they book a call.

Price stops being the whole argument. The buyer can finally see the difference they're paying for.

Your team stops improvising the pitch. Your homepage, sales calls, and cold DMs all sell the same company. So do happy customers when they describe you to a friend.

Price

$5,000. Flat.

That covers four workshops, one delivery session, and your Messaging Studio. The Studio holds every decision from the workshops. Your team gets a login. You spend five sessions with me over two to three weeks. I do the rest.

The price is here because I'd want to know too. The call checks fit. Nobody springs a secret number on you.

Book a call

FAQ

Fair questions

“So you build websites?”

No. Your Studio writes homepage sections, next to your ads, cold emails, and LinkedIn posts. You pay for the decision about what your company is. The Studio keeps that decision working after the workshops end.

“Isn't the Studio just a custom GPT?”

The prompt is the easy part. The hard part is what goes in it. That's four workshops of decisions about who you serve and why you win. A custom GPT fed your current homepage will happily write more of your current homepage.

“Can't we just do this with ChatGPT?”

You can. ChatGPT agrees with everything you say. Positioning dies without pushback. ChatGPT calls your draft great because it wants you to come back.

“Can't we just hire a copywriter?”

Sure. A good copywriter asks who it's for and what it replaces. If you can't answer, you pay for well-written vagueness.

“We're still figuring out our ICP. Too early?”

If you have paying users and regular sales calls, no. The workshops pull the pattern out of what already happens. Zero users? Wait.

“We don't have three weeks.”

Sometimes it's two. You spend five sessions with me. I do the rest.

“What does it cost?”

$5,000, and it's already on this page. No proposal theater.

Who's behind this

I'm Simon. Lemoncore is just me, on purpose.

The person on the call is the person doing the work.

I've spent 10+ years in startups, product, and marketing. Today I work on the product side of a B2B SaaS company. I watch buyers react to software all day. At night I tear down vague SaaS homepages on LinkedIn. The Squeeze is where both habits pay off.